Product & engineering lead · 25+ years in digital

Pavlo Zhdanov

I build AI agents the way I've built digital products for 25 years: from the business problem to architecture, delivery and long-term support — personally.

Pavlo Zhdanov

I've spent more than 25 years in digital products — as a programmer, CTO, chief product officer and director of digital product development. The constant: turning a business problem into a working system that people actually use.

At KP Media I was CTO of Bigmir and a member of the holding's executive team, where I negotiated and ran partnership programs with Google, Allegro.pl and ICQ. At UMH Group I led digital strategy across 10–12 media projects at once, including Football.ua, Forbes.ua and Vogue.ua. At SkyUp Airlines I built the digital ecosystem from scratch and set up partnerships with Skyscanner, Google Flights, Kiwi and other metasearch and OTA platforms as a sales channel.

Since 2021 I have worked on ML-enabled revenue management and pricing for airlines at DRCT. At N-iX I took the first AI product from the backlog to production — automation for a legal department. My own company in Lviv builds smart home and IoT solutions, down to custom hardware and firmware.

The agents on this site come out of that mix: product judgement about what pays off and engineering that runs in production — on cloud models or on a machine inside your company.

25+
years in digital products
7+
revenue partnerships: Google, Skyscanner, Allegro.pl — and ICQ, for anyone who remembers
5
years building ML pricing systems for airlines, in production
1st
AI product for a legal team, taken to production

How I work

01
No boxed products

Every agent is trained on your data and wired into your systems. If an off-the-shelf tool does the job, I'll tell you.

02
Data first, model second

Most of the result comes from preparing your knowledge, not from picking a model.

03
Benchmarks, not opinions

Models are compared on your own test cases — quality, cost per dialog and privacy side by side.

04
You work with the engineer

I design, build and support each agent personally. No hand-offs to a sales team.

Experience

2023 — now
Founder, Product & Engineering
Smart home & IoT company, Lviv

Custom hardware, firmware and integrations across Apple HomeKit and Matter; product vision from architecture to pricing and support.

2021 — now
Digital revenue growth & product strategy
DRCT

ML-enabled revenue management and pricing frameworks for airline commercial decisions.

2025
Product Manager, AI initiatives
N-iX

First AI-powered product from the backlog to production: automation for a legal department.

2017 — 2021
Director of Digital Product Development
SkyUp Airlines

Built the digital ecosystem from scratch; negotiated and ran partnerships with Skyscanner, Google Flights, Kiwi and other metasearch and OTA platforms.

2016 — 2021
Director of Product Development
JoinUP.UA tour operator

Product organisation and digital platform: OTA and travel apps.

2013 — 2015
Chief Product Officer
ALL BIZ

Built product and digital marketing functions from scratch; reported to the CEO and shareholders.

2010 — 2013
Deputy General Manager, Digital Media
UMH Group

Digital strategy and product development across Football.ua, Forbes.ua, Vogue.ua and other projects.

2001 — 2010
CTO, Executive Team Member
KP Media · Bigmir

Technology strategy, development teams and partnerships with Google, Allegro.pl and ICQ.

Education

2023 — 2025
National University «Kyiv Aviation Institute»
Master's degree
1989 — 1994
Taras Shevchenko National University of Kyiv
Master's degree in Mathematics and Cybernetics
30 minutes, no obligations

Half an hour on your processes, then you decide.

No slides. You describe how the work runs today and I tell you straight whether automating it pays off.
Book a call